A good insurance agent will have a firm grasp on the financial
products consumers are interested in, the technology to stay relevant and the
customer service to build a reputable name.As an insurance agent, you are
responsible for helping individuals, families and businesses find appropriate
protection for their health, property—even their lives.
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| INSURANCE |
PRODUCTS AND SERVICES
Along with the basic insurance products, an increasing number of insurance
agents are offering comprehensive financial services—creating a one-stop-shop
where clients can satisfy their needs for insurance and financial planning.?? As
an agent, you can also continue your education by keeping up with changes in
tax and insurance law that may affect your clients, as well as attending
conferences and seminars sponsored by insurance organizations.
Technological Advancement
The Internet has greatly affected the insurance world, giving agents a new
forum in which to compete with opponents and attract new clients. In recent
years, pay-per-click (PPC) advertising—a process that marries ad text with
search results—has been particularly effective for insurance agents. With a PPC
campaign, you can sponsor search terms such as "affordable insurance"
which, for a fee, appear next to the search results whenever that keyword is
searched. Thousands of agents have also turned to Insure Me to receive hot,
timely leads sent directly to their email or fax machine—allowing agents to
connect with consumers who are serious about finding insurance.
Competitive Customer Service
While more and more consumers are going to the Internet to shop for
insurance, the majority of them still prefer to purchase a policy by sitting
down with an agent rather than online—reinforcing the importance of superior
customer service. The best agents are flexible, enthusiastic, and
reliable—inspiring client confidence through effective communication. To help
address the needs of their clients, many insurance agents are hiring customer
service representatives to handle client questions, make changes to policies
and process claims—allowing the agent to work on finding new clients and
preserving relationships with old clients.
All the best for your business………………………………………….
