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MOBILE marketing is the most direct, personal and timely form of marketing in history.Cell phones and mobile devices are rarely shared, making them an intimate part of a person's lifestyle, and they are often one's primary computer.Here are some simple tips to get you oriented in the right direction when it comes to effective, user-friendly mobile marketing campaigns.
- Mobile marketing is a necessity
- Mobile ad campaigns must be cross-platform compatible
- QR codes are effective for engaging customers with your brand
- Use a URL shorter in QR code image generation to keep the QR code pattern design simple and easy to scan
- Use free online QR code generator that enables tracking.
- Use the recipient's real name in your message so that it's more personal.
- Target your message whenever possible to the known needs and buying habits of the recipient.
- Identify yourself and your brand right up front
- Don't use text abbreviations or all caps for emphasis.
- Use text messages without large files
- Link to the mobile version of your website
- Use QR codes in your print advertising
- mobile marketing is most effective for retaining customers.